Director Nag Ashwin and actor Prabhas are gearing up for ‘Kalki 2898 AD’, which arrives at the cinemas on June 27th. The film’s Hindi version would have enjoyed a much higher popularity had ‘Adipurush’ last year become a blockbuster.
In an interview in 2021, Nag Ashwin said that he hopes ‘Kalki’ will benefit from Prabhas’ elevated popularity after the inevitable success of ‘Adipurush’. The Ramayana-based movie, Nag Ashwin hoped, would make Prabhas extremely popular in the villages of Central and northern India. And the popularity will pay ‘Kalki’ rich dividends in terms of pre-release business.
But that didn’t happen.
To make it worse, Nag Ashwin and Vyjayanthi Movies are not ahead of the publicity curve either. Their promotional campaign for ‘Kalki’ is not even good, forget being great.
‘Kalki’ also stars Amitabh Bachchan, Deepika Padukone, Kamal Haasan and others.
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