Starting October 18th, ‘Vettaiyan’, starring Rajinikanth, Fahadh Faasil, and Amitabh Bachchan, will be available in Telangana at reduced ticket prices. Multiplexes will offer tickets for Rs. 200, while urban single screens will charge Rs. 150, and district single screens will sell tickets at Rs. 110.
This strategy is also seen in the case of ‘Love Reddy’, which is being released this week at a mere Rs. 50 for premiere shows in Hyderabad.
While reducing ticket rates is a common tactic to attract audiences, the recent failure of a film offered for Rs. 99 underscores the importance of audience interest. The makers of ‘Vettaiyan’ hope to capitalize on the lack of new releases and generate buzz in Hyderabad and other Nizam markets until Diwali. It is not laughable that they entertain such hopes, considering the movie is known to the audience. In the case of small movies like ‘Love Reddy’, no amount of rate reduction helps.
As the industry continues to grapple with understanding consumer behavior, producers, distributors, and exhibitors are closely watching the impact of pricing strategies on ticket sales.
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