In a surprising turn of events, playback singer and producer PCharan has taken legal action against director Tharun Bhascker for allegedly using artificial intelligence (AI) to recreate the legendary SPB’s voice in the upcoming film, “.KeedaCola.” The controversy has sparked debates within the industry and among fans, with PCharan’s legal team demanding an apology, financial compensation, and a share in royalty for the unauthorized use of SPB’s voice.
SP Balasubrahmanyam, fondly known as SPB, was an iconic playback singer whose voice resonated through the Indian film industry for several decades. His untimely demise in 2020 left a void in the hearts of music lovers. However, recent developments surrounding the film “.KeedaCola” have brought SPB’s voice back into the limelight, but under controversial circumstances.
S P Charan, son of the late SPB, has taken legal action against director Tharun Bhascker and the production team of “.KeedaCola.” According to S P Charan’s lawyer, they are seeking an apology, a compensation of ₹1 crore towards damages, and a share in royalty for the unauthorized use of SPB’s voice. The legal move has intensified discussions on intellectual property rights and ethical considerations in the entertainment industry.
S P Charan, a well-known figure in the film industry himself, has expressed his disappointment and concern over the use of AI to recreate his father’s voice without proper authorization. He believes that such actions not only disrespect the legacy of SPB but also set a dangerous precedent in the industry. PCharan emphasizes the need for artists and filmmakers to uphold ethical standards and obtain proper permissions for using the work of iconic figures like SPB.
The use of AI in the entertainment industry has grown significantly in recent years, offering innovative solutions for various creative processes. However, the ethical implications of using AI to replicate the voices of deceased artists raise important questions about consent, ownership, and artistic integrity. PCharan’s legal action brings attention to the need for clear guidelines and regulations regarding the use of AI in recreating the work of iconic artists.
As the controversy unfolded, director Tharun Bhascker released a statement acknowledging the legal proceedings initiated by S P Charan. He expressed regret for any unintentional infringement on SPB’s legacy and clarified that the team had only aimed to pay tribute to the legendary singer. Tharun Bhascker assured fans and stakeholders that the matter would be resolved through legal channels, and steps would be taken to address the concerns raised by PCharan.
The legal action taken by S P Charan against director Tharun Bhascker in the “.KeedaCola” controversy underscores the importance of respecting intellectual property rights and ethical considerations in the entertainment industry. As the legal proceedings unfold, it remains to be seen how this case will impact the use of AI in recreating the work of iconic artists and whether it will prompt the industry to establish clearer guidelines for such practices. The outcome of this legal battle will likely shape the future discourse on AI’s role in paying homage to legendary voices like that of SPB.
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